Guide

Why the Best Candidates Aren’t in Big Cities Anymore

June 7, 2025

The best startup talent is no longer confined to big cities. Learn why tier-2 global hubs like Berlin, Toronto, and Melbourne are becoming go-to sources for high-impact candidates and how FoundersAreHiring connects you to them.

The myth that startup talent lives only in San Francisco, London, or Berlin is dead. The next wave of builders engineers, operators, designers, and growth leaders are thriving in what the industry once called “tier-2” cities. These aren’t second-tier anymore. They’re the new centers of gravity.

From Austin to Amsterdam, from Melbourne to Tel Aviv, founders are waking up to a truth: The best candidates may not be in your timezone, but they’re ready to build with you if you know where to look.

Why Tier-2 Cities Are Winning

  1. Access to Deep Talent Pools
    These cities often house top universities, specialized talent hubs, and reverse migrants returning from saturated metros. The result? Rich, underpriced talent pools with less competition and higher loyalty.

  2. Lower Burn. Same Brains.
    Real estate, salary expectations, and operational overhead are lower without compromising on skill or ambition.

  3. Startup Ecosystems with Strong Support Infrastructure
    Governments and local accelerators are investing in innovation creating better connectivity, grants, and co-working ecosystems than some tier-1 cities.

  4. Global-Ready Mindsets
    Many of these cities are hubs for cross-border startups, fluent in remote-first work, and culturally agile. They’re not “upcoming” they’re built for the new way of working.

The Global Map of Emerging Talent Hubs

Here’s a breakdown of top global tier-2 cities and what they specialize in

CityRegionTalent Strengths
BerlinEuropeFinTech, AI, e-commerce, strong international founder base
BarcelonaEuropeGaming, biotech, creative tech, product design
AustinNorth AmericaSaaS, hardware, developer talent, scrappy founders
TorontoNorth AmericaAI, fintech, multicultural teams, research-backed innovation
Tel AvivMiddle EastCybersecurity, deep tech, R&D-driven teams
StockholmEuropeClean tech, gaming, digital health, culture-driven startups
MelbourneOceaniaHealth tech, SaaS, university spinouts
AmsterdamEuropeSaaS, FinTech, international operator talent
SingaporeSoutheast AsiaFinTech, AI, regulatory innovation, APAC expansion gateway
ShenzhenEast AsiaHardware, IoT, manufacturing, maker culture

These aren’t "alternatives" they are strategic advantages.

Why This Matters to Startup Founders

If you're hiring through the lens of geography, you're hiring like it's 2015. Here's what founders gain when they expand into tier-2 global hubs:

  1. Less Noise. Higher Intent.
    Candidates in these cities are often hungrier not chasing FAANG prestige, but real impact. That's aligned with startup velocity.

  2. Cultural Fit Over Corporate Resume.
    FoundersAreHiring emphasizes work style, startup mindset, and risk profile not just pedigree. This is where Tier-2 talent shines.

  3. Faster Matches, Lower Cost Per Hire.
    Our platform cuts average hiring cost by reducing recruiter bloat and surfacing only startup-ready candidates from around the world.

How FAH Connects You to These Builders

FoundersAreHiring is designed to match founders with global startup talent not just what’s trending on LinkedIn.

  • Our weekly curated drops highlight high-signal candidates from cities like Toronto, Amsterdam, and Melbourne.
  • Our AI vetting surfaces talent based on risk appetite, remote-readiness, and work style so you’re not wasting time filtering resumes.
  • Our platform removes the noise of bloated job boards and gets you directly to the builders.

Want startup-ready talent from clean tech in Stockholm? SaaS growth hackers in Barcelona? AI researchers in Singapore? It’s all one post away.

👉 Post a job now

What Candidates Want

It’s not just about where they live. It’s about how they work.

Builders outside major metros often:

  • Prefer direct contact with founders, not gatekept hiring funnels.
  • Care about mission alignment, not just compensation.
  • Want to build long-term, not hop roles every 12 months.

They thrive on platforms like FAH where they can:

  • Showcase values, not just skills.
  • Be part of a global builder community
  • Get featured in talent drops instead of getting buried in noisy job boards.

Final Thought

The next 10 unicorns won't be built only in Silicon Valley or London. They'll be shaped by teams stitched together from Berlin, Tel Aviv, Toronto, and beyond.

If your hiring strategy still revolves around “big-city prestige,” you’re not visionary you’re outdated.

The world is your hiring pool. FAH is your access point.

👉 Start hiring globally, intelligently