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Lifecycle CRM Lead

Paris, France
L

Lucis

Startup
Category
Marketing
Experience
8+ years
Type
Full-Time
Location
Paris, France
Salary
$50,000 - $130,000
Job Description
Benefits & Culture
Flexible hours
Remote work
Paid time off
Fast-paced environment
Direct feedback
Growth opportunities
This goes straight to the founder
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No recruiters. Founders reply directly.

Founder Signals
Response Rate
85%
Avg Response Time
2 hours
Compensation Calculator
In startups, higher salary usually means lower equity.
Salary (affects equity %)
Link salary ↔ equity
$125,000
$50,000$130,000
Equity % (auto from trade-off model)
0.55%
0%5%
Projected Exit Value
$350,000,000
$10M$500M
Live Trade-off
Salary
Equity %
Est. Equity Value at Exit
$100,000
0.76%
$1,338,750
$125,000
0.55%
$966,875
$150,000
0.51%
$892,500
$175,000
0.51%
$892,500

Advanced Salary & Equity Calculator

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## Making preventive health the default for every human in Europe Location: Paris (hybrid) | Reports to: Philippine, Head of Marketing Lucis is building the new standard of preventive health. Clinical-grade blood diagnostics. Personalized health protocols. Backed by General Catalyst. ~€2M ARR and growing fast across Europe. We're looking for a Lifecycle / CRM Lead to own everything after the first registration. ## What you'll own: 1. Activation flows from registration to customer 2. Customer onboarding from purchase to first blood result 3. Email and SMS strategy, execution, and copy 4. Customer segmentation and behavioural personalisation 5. Subscription and repeat purchase optimisation 6. Referral program (currently underperforming — you fix it) 7. Retention metrics, cohort analysis, NPS ## What good looks like: 1. 30-day onboarding sequence with 70%+ completion 2. Referral rate from <3% → 8%+ within 6 months 3. 90-day churn reduced by 15% vs. baseline 4. You know the LTV impact of every lifecycle program you run ## What we're looking for: 1. You've owned lifecycle/CRM — not contributed to it, but built it and measured the results 2. You can show retention or LTV improvement with actual numbers 3. You're proficient with modern email/SMS platforms (Klaviyo, Braze, Customer.io) 4. You can write — this role includes writing emails, not just designing flows 5. You understand cohort analysis, segmentation, and incrementality measurement 6. You're French or English native or near-native, with professional English/French ## Nice to have: 1. Subscription or membership business experience 2. Has built a referral program from scratch 3. Background in health, wellness, or DTC 4. Multi-market lifecycle experience ## Why Lucis: 1. You establish the baseline — there's no predecessor and no ceiling 2. Improving retention by 10% = same impact as acquiring 10% more customers at zero CAC 3. Greenfield: you choose the tech stack, build the segments, own the roadmap