Confido is building an AI-native operating system for brands that sell into brick-and-mortar retail. We’re building intuitive and powerful software paired with AI agents that help brands like Baskin Robbins and Olipop automate the 1000s of hours of tedious manual work that goes into scaling a brand in retail.
We have best-in-class growth, efficiency, and we’ve recently raised a $15M Series A to build on the existing momentum.
We’re hiring a strategic, hands-on Head of Finance to build and own Confido’s financial strategy, planning, and operating cadence.
This is a strategic finance role first. You will oversee our outsourced accounting firm and ensure clean reporting and strong controls, but your primary mandate is forecasting, capital allocation, SaaS metrics, pricing strategy, and board partnership.
You will serve as the connective tissue between data and decision-making, turning numbers into insight, insight into action, and action into compounding growth.
You’ll partner directly with the CEO and leadership team to shape company strategy, manage capital efficiently, and build a finance function that scales through our next stages of growth. Over time, you will determine when to bring accounting in-house and hire a Controller.
Location: This role is based in our New York headquarters and requires in-person collaboration five days per week.
Compensation: Base salary between $180,000 and $230,000 + Benefits + Equity (.25% - .35%)
- Own company-wide financial strategy, forecasting, and long-range planning
- Build and maintain a clean, integrated financial model across revenue, headcount, operating spend, and cash runway
- Define and track the 5–7 core metrics that anchor decision-making and investor communication (ARR, NRR, CAC, CAC payback, gross margin, burn multiple, contribution margin)
- Establish a disciplined financial operating rhythm: monthly reporting, forecast updates, KPI dashboards, and budget accountability
- Partner with Sales and Product to align financial forecasts with pipeline, pricing, packaging, and roadmap strategy
- Drive capital allocation decisions across hiring, GTM investment, and product development
- Improve capital efficiency and optimize burn multiple as the company scales
- Own board-ready financial materials, investor reporting, and fundraising support
- Oversee outsourced accounting, audit, tax, and compliance; build scalable infrastructure and determine the right timing to hire a Controller and internalize accounting
- Build and develop a high-performance finance function over time
- Strategic first: You see finance as a lever for growth, not just reporting
- SaaS fluent: You deeply understand recurring revenue models and unit economics
- Operator at heart: You build clean systems that create clarity and control
- Hands-on: You move seamlessly between detailed modeling and board-level discussions
- Capital allocator: You think rigorously about ROI and tradeoffs
- Low ego, high ownership: You want to build something enduring
- 6–12 years of experience in finance, FP&A, corporate finance, investing, or corporate development
- Operating experience at a high-growth, venture-backed B2B SaaS company (Series A–C preferred)
- Prior investment banking, private equity, or corporate development experience highly preferred
- Strong financial modeling and forecasting skills
- Deep understanding of SaaS metrics and capital strategy
- Experience preparing board materials and supporting fundraising
- Experience managing external accounting firms or finance vendors