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Principal Product Designer AI Hardware User Interface

San Francisco,...
P

Pocket

Startup
Category
Design
Experience
8+ years
Type
Full-Time
Location
San Francisco, CA, US
Salary
$195,000 - $250,000
Job Description
Benefits & Culture
Founding-team-level equity
Executive visibility
Mentorship
High trust
Best-in-class tools
Core Values
Humility
Quality
Speed
This goes straight to the founder
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No recruiters. Founders reply directly.

Founder Signals
Response Rate
85%
Avg Response Time
2 hours
Compensation Calculator
In startups, higher salary usually means lower equity.
Salary (affects equity %)
Link salary ↔ equity
$125,000
$195,000$250,000
Equity % (auto from trade-off model)
1.19%
0%5%
Projected Exit Value
$350,000,000
$10M$500M
Live Trade-off
Salary
Equity %
Est. Equity Value at Exit
$100,000
1.19%
$2,082,500
$125,000
1.19%
$2,082,500
$150,000
1.19%
$2,082,500
$175,000
1.19%
$2,082,500

Advanced Salary & Equity Calculator

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Role Overview

The Principal Designer is the highest individual contributor design role at the company, and despite the IC title, leader of many. You will define taste. You'll set the design direction across hardware, software, brand, and the design system. You’ll serve as a direct creative partner to the CDO. But the role goes further than Pocket. We're at an inflection point in the design industry. The tools we've relied on for two decades are being disrupted. The methods we use to develop concept, prototype, and ship experience design are in flux. The vocabulary of UI itself – what it means to draw an interface, to define an interaction, to communicate design intent – is up for reinvention. This is a rare chance to be a thought leader not just inside a company, but across a practice. And underneath all of it: you'll hold what you make. AI Hardware is one of the most technically challenging and creatively alive spaces in product design right now. There's almost no established canon. The designers here will create it. Digital products delight, but physical products enamour. So let’s design both.

Responsibilities

  1. KEY: Set the caliber for design and design thinking as a hands on IC
  2. KEY: Always be working on the right thing
  3. KEY: Stay humble at all times, be a role model
  4. Visual (Graphic) Design excellence
  5. AI Design Workflow Origination and Infrastructure, incl. AI-augmented design
  6. Lead designers, engineers, and specialists on complicated projects
  7. Independently manage complex schedule and timelines, prioritizing quality design outcomes
  8. Develop creative and valuable product concepts tied to business goals (create revenue)
  9. Design app and device interfaces, interaction models, and user journeys that sing
  10. Own end-to-end design across ANY product surface that needs your talent
  11. Set new design trend and style for not only Pocket, but for the design industry
  12. Evangelize Design at Pocket through community engagement and high-profile projects
  13. Network and assist the CDO in hiring the best designers in the business
  14. Lead us in creating a world-class modern design system, tbd
  15. Drive cohesive visual identity across all touch points
  16. Facilitate engagements with creative agencies, representing Pocket
  17. Facilitate engagements with major platform partners, representing Pocket
  18. Participate in strategic planning along side the CDO
  19. Enjoy the journey

Requirements

  1. Have 8+ years designing complex, multi-surface products
  2. You are not afraid of the work
  3. You understand that good design is good business… and that it’s all business
  4. Fascination with Artificial Intelligence, and have a daily relationship with it
  5. A top-tier designer with formal training and portfolio demonstrating it
  6. You can draw to communicate, and in front of others while under pressure
  7. You are brave in the face of our most complex, highest-stakes creative challenges.
  8. You are an effective communicator and writer without AI
  9. Know how to build consensus while keeping design quality high
  10. Fluent with iOS and Android guidelines and Web design standards
  11. Expert in Figma and various prototyping tools
  12. UI Animation design proficiency and Motion sensibility
  13. Fluent with the latest design-to-dev workflows
  14. Think seriously about where the practice of design is going, and want a role in shaping it
  15. You are the voice in design strategy and a model of craft for the team we're building
  16. You are not afraid of late nights and no stranger to big responsibility

Strong Plus

  1. Have explored AI Hardware design
  2. Have invented AI Design workflows and can share knowledge with the team
  3. Have shipped holistic hardware, software, and services
  4. Have Early Access Program (EAP) experience
  5. Have experience working with manufacturing in Asia
  6. Content design/copywriting skill for in-product education and product engagement
  7. Analytics-informed iteration; experimentation with clear success metrics
  8. 3D design proficiency, and maybe even a little CAD