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Visual Designer Design Generalist

San Francisco,...
P

Pocket

Startup
Category
Design
Experience
0-3 years
Type
Full-Time
Location
San Francisco, CA, US
Salary
$95,000 - $120,000
Job Description
Benefits & Culture
Competitive salary
Meaningful equity
High autonomy
Ownership
Growth opportunities
Core Values
Quality
Speed
Execution
Team-oriented
This goes straight to the founder
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No recruiters. Founders reply directly.

Founder Signals
Response Rate
85%
Avg Response Time
2 hours
Compensation Calculator
In startups, higher salary usually means lower equity.
Salary (affects equity %)
Link salary ↔ equity
$125,000
$95,000$120,000
Equity % (auto from trade-off model)
0.51%
0%5%
Projected Exit Value
$350,000,000
$10M$500M
Live Trade-off
Salary
Equity %
Est. Equity Value at Exit
$100,000
1.05%
$1,844,500
$125,000
0.51%
$892,500
$150,000
0.51%
$892,500
$175,000
0.51%
$892,500

Advanced Salary & Equity Calculator

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About the role

Pocket is looking for a talented Visual Designer / Design Generalist with a strong eye for aesthetics, detail, and high-quality execution.

You will work across a wide range of creative projects—from paid advertising, social media, and marketing campaigns to landing pages, web visuals, product presentations, and brand assets. You will also support Pocket’s existing designers and senior designers, helping the team move faster and maintain a consistently high visual standard as the company scales.

This is a hands-on role in a fast-moving environment where priorities can change quickly. You do not need to know everything on day one. What matters most is that you can learn quickly, take feedback well, execute reliably, and care deeply about the quality of the final work.

What you'll own

  1. High-quality visual assets for paid ads, social media, website, email, and marketing campaigns
  2. Conversion-focused creative concepts and iterations for promotions and performance marketing
  3. Support for active design projects and overflow work across the design and growth teams
  4. Visuals for landing pages, websites, product launches, presentations, and brand materials
  5. Consistent application of Pocket’s visual identity across channels and formats
  6. Fast adaptation of creative work across different markets, campaigns, platforms, and audiences
  7. Collaboration with Growth, Marketing, Product, and senior designers to turn briefs into polished visual output
  8. Where relevant, lightweight video edits, motion content, and animated assets
  9. Organized design files, reusable assets, and workflows that help the team work faster over time

What we're looking for

  1. A strong portfolio demonstrating excellent visual taste and craft
  2. Strong proficiency in Figma
  3. A clear understanding of layout, typography, color, composition, and brand systems
  4. Experience designing ad creatives, marketing visuals, or social content
  5. The ability to create clean, compelling work quickly without sacrificing quality
  6. Strong attention to detail and a high bar for consistency
  7. The ability to take direction, incorporate feedback, and iterate constructively
  8. Organized, reliable, and comfortable managing several tasks at once
  9. Strong written and verbal communication skills
  10. A proactive, low-ego, team-oriented working style
  11. Curiosity, coachability, and the willingness to learn new tools and workflows quickly
  12. Comfort working in a high-growth startup environment with changing priorities

Nice to have

  1. Experience with Shopify or e-commerce creative
  2. Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, CapCut, or similar tools
  3. Experience creating landing-page or website visuals
  4. Video editing, motion graphics, or animation experience
  5. Basic knowledge of HTML and CSS
  6. Familiarity with JavaScript or general coding concepts
  7. Comfort reading documentation and independently figuring out unfamiliar tools
  8. Experience working with a consumer technology, DTC, e-commerce, mobile app, or hardware brand

What we offer

  1. The opportunity to help define the visual identity of a rapidly scaling consumer technology company
  2. Work across a broad range of high-impact creative projects rather than one narrow design specialty
  3. Close collaboration with experienced designers, founders, Growth, Marketing, and Product teams
  4. Fast feedback loops and the opportunity to see your work directly affect company growth
  5. Significant room to learn, expand your responsibilities, and grow within Pocket’s design organization
  6. High autonomy, ownership, and exposure to a company scaling from hundreds of thousands to millions of customers
  7. Competitive salary, depending on experience
  8. Meaningful equity through Pocket’s employee stock option plan

About Pocket

Pocket is a Y Combinator W26 company building a premium hardware plus software product in the AI voice recorder space. We are obsessed with quality and speed. We are scaling rapidly across the US and European markets and building a device experience that can become the category leader.