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Product Marketing Manager - PMM NYC, Hybrid

New York, NY, US...
E

Escape

Startup
Category
Marketing
Experience
4-7 years
Type
Full-Time
Location
New York, NY, US / Amsterdam,...
Salary
$65,000 - $150,000
Job Description
Benefits & Culture
Stock options
Remote-friendly culture
Professional development
Equity
Core Values
Make something people want
This goes straight to the founder
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No recruiters. Founders reply directly.

Founder Signals
Response Rate
85%
Avg Response Time
2 hours
Compensation Calculator
In startups, higher salary usually means lower equity.
Salary (affects equity %)
Link salary ↔ equity
$125,000
$65,000$150,000
Equity % (auto from trade-off model)
0.71%
0%5%
Projected Exit Value
$350,000,000
$10M$500M
Live Trade-off
Salary
Equity %
Est. Equity Value at Exit
$100,000
0.91%
$1,592,500
$125,000
0.71%
$1,242,500
$150,000
0.51%
$892,500
$175,000
0.51%
$892,500

Advanced Salary & Equity Calculator

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Role Overview

Escape is seeking its first dedicated Product Marketing Manager to shape how the Security world learns about and adopts Escape, an AI-powered offensive security testing solution for modern distributed security teams. You will collaborate closely with Engineering, Sales, and Demand Generation to translate technical features into compelling messaging, support go-to-market efforts, and create content that drives awareness, adoption, and revenue.

Responsibilities

  1. Craft product messaging that resonates with Security Leaders and Engineers, translating technical features into clear, value-driven stories.
  2. Define and implement GTM strategies for new feature launches, from messaging to asset building.
  3. Conduct market and competitive research to inform roadmap, positioning, and campaigns.
  4. Create and maintain sales enablement materials such as pitch decks, battlecards, competitive comparisons, and one-pagers.
  5. Play a key role in building and refining the product marketing function as the company scales.

Impact

  1. Collaborate across Engineering, Product, and Sales to build a unified market and product vision.
  2. Help security teams quickly understand how Escape fits into their workflows.
  3. Educate, support, and inspire Sales teams on the customer and business value of our products.
  4. Participate in thought leadership for Escape through speaking opportunities and content development.
  5. Distill technical capabilities into clear, compelling narratives that inspire interest and action from technical buyers.

About you

  1. 5+ years of experience, with at least 2 years in product marketing, ideally in cybersecurity, developer tools, or a technical B2B SaaS space at a high-growth stage.
  2. Proven track record of marketing to highly technical audiences.
  3. Experience supporting product launches and releases.
  4. Master storyteller adept at distilling technical features into compelling narratives.
  5. Strong cross-functional collaboration skills.

Bonus Points

  • Experience in early-stage startups.
  • Entrepreneurial mindset: proactive, adaptable, and comfortable building from scratch.
  • Familiarity with application security, developer tooling, or software engineering workflows.

What we offer

  • Full ownership of a strategic function in a high-growth cybersecurity startup.
  • Remote-friendly culture with quarterly meetups and annual company retreats.
  • Stock purchase plan / Stock options.
  • Well-equipped office space in NYC, Amsterdam, or Paris with amenities and monthly events.
  • Professional development plan & free books dedicated to professional development.